The Changing face of Recruitment and the role of SEO in HR

A successful business relies heavily on the kind and policy of recruitment in the organisation. All leading companies these days realize the importance of making smart recruitments considering the fact that a lot of revenue is spent on hiring and training employees.

Today, the recruitment process has become much more automated than it was some years back. Companies are making it easier for prospective employees to reach them and apply for jobs by using options such as -

• Offering the option of applying for jobs online through their Company websites.
• Participating in Job Fairs.
• Posting job openings on Jobportals.

When active job seekers start their job search, firstly they turn to a search engine where they type the keywords to find the job they are looking for. The results of the job search are shown in organic (natural) and paid (sponsored) results. The organic results are the main text in the center of the page and the paid results are shown on the top and or right side of the search engine.

It’s a common notion that it’s the marketing department that requires the services of the SEO to attract prospective buyers to the website. Most of the Human Resource Departments are unaware of the usage of SEO in their department. But there are a few leading companies which seek to win the talent acquisition wars are increasingly turning to methodologies that optimize the likelihood of attracting high-quality candidates. However, there are also many companies that have not yet started capitalizing on the potential of SEO to improve their candidate pool. Due to which they are missing some important opportunities to maximize their talent acquisition spends and returns.

HR SEO makes sure that their recruitment page or the careers page or the applicant tracking home page will show up higher up in the order of natural results based on what the job seeker is searching. HR SEO works in close association with the client to understand their target job seeker, target keywords words to make sure that they push the client’s link/careers page up in the natural search of search engines.

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