Domain name and SEO – Registrar changes, domain registration length

Let me answer some of the important queries I got:

Does domain name makes a different in SEO?

Keyword in domain. This is quite hot. Importance Level: 5/5. This will send a very strong signal to search engines that you are highly dedicated for this keyword.

Shall I buy keyword rich domain name for SEO?

Do’s: This helps a lot. You can always a brand website and a website related to the services. In case of a games site if you have keywords like games in the domain, nothing better than that. Search Engine gives huge importance to this. Try and accommodate the most important keyword that represent your industry to it. In case of games industry have games in the domain name. In case debt have debt in it. Also you need to consider the long run of business and brand in your mind. Anytime you can change the domain name, 301 redirect it to a new domain or a folder to get almost all the values.
Don’ts: Don’t make it look spammy with many hypens and keywords. Keep it brandable with the right keyword in it. Example: GamesSuccess.com instead of Free-Online-Games-Success.com

Should I register my domain for 10 years? Domain Length helps SEO

Renewing the domain for 5 to 10 years can helpn building another positive signals with Search Engines, this lets the search engine knows that you are serious about your business. No search engine’s have ever claimed that though http://searchengineland.com/do-links-from-expired-domains-count-with-google-17811 (Read the last line by Matt). Even if this is a positive signal but may not be that strong a positive signal. For me any positive signal is a useful, so I might consider it.

If site age is good, shall I purchase a old domain, then do I get the value of it?

Yes, purchasing a old domain is good. You need to remember few things to get the maximum values. When you buy it, keep everything same including the registrar, then change the design, let it become stable for 2 to 3 months. Then change the registrar and again let the whois remain same for next 2 to 3 months. Then after 2 to 3 months change the whois. The more gap you can make, it is better. The most important thing is the content change. If the content changes drastically then you might discard a lot of link value and old value associated with the domain for that topic. If the purchase is with a good intention and is proved to Google through all the above signals in a very natural way then you can get the maximum value out of your old domain purchase. Search engines are aware about old domains for SEO as a strategies and must have taken all possible steps to stop manipulation. Make it look natural is the key. Even I will suggest to redirect a domain to a folder. Example, if I want to start a finance domain, I can buy debt, mortgage and insurance sites and redirect it to mynewdomain.com/debt/ or debt.mynewdomain.com, mynewdomain.com/mortgage/ or mortgage.mynewdomain.com etc.

If I change the registrar of domain then did I continue to get the same value of old domain?

As I mentioned above, if you change everything at once including the content then it can be a little problem. So be careful, make the change happen in one to 2 years span to make the best use of old site. But if you are just changing the registrar and keeping everything else same, nothing matters, its a common thing among webmasters. I am sure that Google does keep the history with it for future checks.

if I purchase a old domain and redirect it to my new domain then did i get some value of it?

If you do that too often, it is bad. If you buy and redirect to a new domain which has totally different content, you may be discarding some of the links (if not all). The best will be to redirect to a folder and keep the old content live.

How did you become an SEO Professional?

SEO has become a common phrase in the past few years. But ask any SEO professional if he wanted to be in this field when he was a kid! The answer is “Obviously Not!??? Every one landed in this field in some way or the other. The scenario is different today. Many aspirants nowadays carve out a definite path in this field to reach their goal. But the “already established??? generation has a very interesting tale to tell. There were ( and still are) four general entry points of SEO:

• IT/Programming/Graphics/Web
People at this stage are experts in coding and have good knowledge in making the website attractive. In the course of making websites, they start learning about SEO and if they get hooked to it, they continue in this field.

• Marketing/Sales & Promotions
They are never too away from any tool of marketing and promotion. After the exhaustive usage of TV, print, radio and telecommunication, it was natural on the part of some marketers to turn to online selling and in this process they learnt about SEO and started enhancing their marketing and sales skills to be more attractive.

• Journalist/Writer
With the increase in online marketing, writers started getting more opportunities online which included press releases, articles and blog post and in this process they learnt more about SEO which adds in more required knowledge like keyword research and writing proper title tags, meta tags, h1…h3…h6 tags, image alt tags. In this way they got stuck to SEO and provided the industry with content that is good for search engines and also keeps the readers hooked.

• Out of Nowhere
This fourth category is a typical category who don’t know from where they landed upon this business. May be they read about SEO somewhere and straightaway got attracted to it or maybe they had no job and didn’t really know what they were going into and eventually landed in some SEO company to do some procedural work. Let’s say they started out as a link builder and just started posting everywhere.

Whatever might have been the beginning these people finally found their goal. It was no way an uncomplicated task to master all the areas proficiently. But in a while they started understanding what works and what does not and start passing it on to their own team members, or outsourced people, or just do the best themselves.

What is your story? How did you start it? Share it with us!

Just having a XML sitemap may not be enough

Often we stop at generating a XML sitemap, there is more to it. You can also ping the search engines to inform them about the changes.

Ping and XML sitemap add a lot of value to the Search Engine process, it can save a lot of resources. Whenever there is a change you can ping the search engine and let it know the URLs that are updated. Search Engines can then crawl the updated pages and get the new content. Now the search engines can avoid visiting all the other pages in search for updated content.

Premium members can ask for the documents that explains the true sense of XML sitemaps, the best ways to create, the real life problems with XML sitemaps .. There is a lot about XML sitemap than just creating it and submitting it.

First click free option for subscription-based access

Optimizing for premium content was always a challenge for many of the web marketing professionals. If you remember some of my previous posts and videos, I have explained about “SEO for premium content”

There is more to it. You may like to implement Google’s first click free option.

Summary of the post is only visible to the premium members.