Web marketing & SEO is an amazing career option

First, let me describe what web marketing means. Web marketing is about promoting or selling your business, products, services etc through web. How do one do it?

  1. Through Search Engines: Web marketing professionals (often known as Search Engine Optimization Experts, Expert is the key :) ) often help the website owners rank their website for many of the keywords for which people are searching. Example: “If you search for job portals in Google India your will find many of the sites like naukri.com. If we have to win over them then we will also have to rank for such keywords. Web marketing professionals help the websites rank better in search engine. (Cool haa!, yeah its pretty cool!, it improves traffic, sales. There are many companies that run just because of their top class rankings. Welcome to the world of search engines)
  2. Ads
  3. Community
  4. Social Media
  5. Affiliate
  6. A lot of other ways

Lazy Saturday, so you get a video

How do I plan a SEO project

Often an SEO project is handled randomly or with strict rules. Both the ways are insufficient to make the project successful. It needs a proper mix based on:

  1. The state of the project/website.
  2. Current goal in hand.
  3. Strengths of the website and the business
  4. And few more factors

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I am a link developer, how can I improve my career

Most of the people start their career as link developers as the majorirty of the work in this industry is about links. Also the Indian web started with low quality outsourced work, which mainly included link building. Often link building is considered to be the lowest grade of work in our Indian Web marketing industry. Accordingly to me, link building is the key to web success. A link builder can excel as a link builder as there is a true scarcity of high quality link builder.

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