We were having a huge discussion in Yammer about what is more important content or link?

The conclusion from my end: The purpose of a page is
1) (Bring visitors) Rank well
2) (Convert visitors) Sell/Satisfy well …..

Now a page that may satisfy well but doesn’t bring visitor is like a huge shop in a remote village (it is not profitable) … We will have to bring people in .. if we are bringing people using ads only we can forget about search engines and content for search engine part altogether (We may just a form), we can also forget about links….

Now if we need traffic from search engines then we need to understand the formula which is something like (Value of the content x value of links) … now the value of the content will be limited to a certain value so for high competitive market only content will not suffice and content will hardly play any role in very competitive keywords … links will rule but for low competitive keywords content enough will suffice….

Why do people say that the content is the king (the reason is for the informative articles as an informative article will bring in natural links and will also satisfy people) …

Content vs Links continues

The process goes like this for SEO traffic & Conversion:
1) Write content to rank so that you score well with respect to content value (Don’t compromise too much on brand value but do compromise, in the initial stage bringing visitor is very important to survive)
2) Get links so that you can score well with respect to link value …
3) Once you rank, de-optimize your pages and make it more sell-able and support your page with more links.

It is never a competition between which is bigger content or link … both are playing its role .. these days content is playing a major role in search engine rankings … example http://www.google.com/#sclient=psy&hl=en&q=search+engine&aq=f&aqi=&aql=&oq=&gs_rfai=&pbx=1&fp=1bde53b2ade8e603&gl=us here Google.com used to rank but now only Google CSE ranks as the page has the keyword in it. …. Enjoy the discussion.