Can Ford, Ferrari be keyword for a company that sells cars ?

04.21.2010 · Posted in All, questions

Yeah it can be but it will be difficult to rank for, I think it has only problems when you are running Adwords … when we ran adwords, it did not allow us for any trademark keywords …

Since they are selling products from these companies, you will have many pages for these keywords, so the best way to target is

to have a tag that will pass on all the values to one page
Have a content section on the tag page where you can add description
Dont have the url as /tag/nike, have it like /nike/
Have proper document structure for the tag page with H1, proper title, metas etc
Building links to these pages from external sources