Can Ford, Ferrari be keyword for a company that sells cars ?
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Yeah it can be but it will be difficult to rank for, I think it has only problems when you are running Adwords … when we ran adwords, it did not allow us for any trademark keywords …
Since they are selling products from these companies, you will have many pages for these keywords, so the best way to target is
- to have a tag that will pass on all the values to one page
- Have a content section on the tag page where you can add description
- Dont have the url as /tag/nike, have it like /nike/
- Have proper document structure for the tag page with H1, proper title, metas etc
- Building links to these pages from external sources
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