Being in a Web Marketing company an HR will knowingly or knowingly get involved with the Social Media aspect of it. Sometimes they themselves turn into Social Media Evangelists. If guided in the right channel, it can well be used for the personal growth of the HR and also that of the organization. With some tips from Michael Specht’s blog (“…it is CC licensed so you can do as you wish as long as it is non-commerical in nature “), I have tried to make a list how Social Media can help the HR in your organization.

1. Get out and personally engage with your peers, join groups such as Recruiting Blogs or HRM Today.
2. Sign up for Twitter (follow #HR related news)
3. Start an external blog on HR areas that interest you
4. Join groups on LinkedIn and contribute to the conversation
5. Get a feed reader and subscribe to blogs about HR & recruiting
6. Encourage your hiring managers to begin engaging with potential candidates before they are needed
7. Use social bookmarking tools to collect links of sites and articles that are relevant to your hiring practices, share these amongst your peers
8. Teach managers how to use RSS, watchlists and alerts to find out when people are discussing your company and products, as they could be potential candidates
9. Create an alumni social network to allow you to connect with ex-employees, retirees and long term leave employees, you might get some of them back
10. Implement a microblogging tool, such as Yammer or Co-op, internally
11. Implement a Live Chat feature on your careers page so if candidates have questions on jobs or your company they can contact recruiters, or the hiring manager directly
12. Create a employee group on Facebook/MySpace to allow your team members to join together online
13. Instead of sending emails, post on your secret FB Group, tag team members & refer them for suggestion
14. Create a separate Facebook Page like Techshu Careers where you can post all the fun activities at your office and let the prospect employees have a sneak-peek at it.
15. Get people blogging internally about their learning experiences.
16. Monitor sites like Glassdoor (it can be scary at times!) to see what people are saying about your HR practices
17. Conduct background research on candidates using search engines
18. Create video job ads for some of your key positions, post them on YouTube and link them in the job ads
19. Add your company to Jiibe so the right people come to work for your organization
20. Add a share on Facebook, Digg, Stumbleupon link to your job ads
21. Look at advertising job on social network sites such as Facebook or MySpace.
22. Implement the My Company’s Hiring Facebook application
23. Have fun!