Today, the recruitment process has become much more automated than it was some years back. Companies are making it easier for prospective employees to reach them and apply for jobs by using options such as -

• Offering the option of applying for jobs online through their Company websites.
• Participating in Job Fairs.
• Posting job openings on Jobportals.

When active job seekers start their job search, firstly they turn to a search engine where they type the keywords to find the job they are looking for. The results of the job search are shown in organic (natural) and paid (sponsored) results. The organic results are the main text in the center of the page and the paid results are shown on the top and or right side of the search engine.

It’s a common notion that it’s the marketing department that requires the services of the SEO to attract prospective buyers to the website. Most of the Human Resource Departments are unaware of the usage of SEO in their department. But there are a few leading companies which seek to win the talent acquisition wars are increasingly turning to methodologies that optimize the likelihood of attracting high-quality candidates. However, there are also many companies that have not yet started capitalizing on the potential of SEO to improve their candidate pool. Due to which they are missing some important opportunities to maximize their talent acquisition spends and returns.

HR SEO makes sure that their recruitment page or the careers page or the applicant tracking home page will show up higher up in the order of natural results based on what the job seeker is searching. HR SEO works in close association with the client to understand their target job seeker, target keywords words to make sure that they push the client’s link/careers page up in the natural search of search engines.

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(Before we are selected as a web marketing partner. We want to capture )

Section A: About company and Domain Name

(for analysis purpose)
- Company name (used for reputation management checks)
- Other business names used1:(Mention the abbreviations also)
- Primary company domain name(s)2:
(Mention the blogs if hosted separately)
- Previous domain name(s) (if any):
(Mention all the previous domain names used by the company for the primary domain)
- Multiple domain names (Yes/No)3:
(Mention all the related domain names owned by you)
- Social Media Presence: Twitter Links (business and company representatives), Facebook Links (business and company representatives), YouTube: (business and company representatives)

Section B: Understanding Client’s knowledge in this field

(Needed for the right type of proposal, we have over 80% conversion rate and the reason is that in most of our proposal the only common thing is that nothing is common. We make proposal that makes sense for the clients not that saves our time)
Do you understand technical part of web and web business (Rate yourself – 1 to 10)?
(Please elaborate, it helps in sending education emails)

Yes/No
- Do you know the importance of links in ranking?
- Are you aware of onpage and offpage factors in – Do you read and participate in technical and web related forums (Mention the names)?
- Are you aware of bad practices in SEO field?
- Would you like to get some training materials?
- Can you devote some time to learn more about web marketing?

Section C: Business Information & Why Web Marketing?

(This helps in fixing our strategy, costing and the complete plan)

- What does the company do? (Please put in details)
- Primary business goal from the website:
- What is considered conversion/sales on website (mention all types of conversion like lead form filled, sales call etc)
- Your expectations from our team?
- Are you open for Paid Ads (PPC) and buying some website/website links for better results (sometimes it can give a good start)
- List 5 unique selling points: (Please put the top selling points, we use this to promote the site across the web.)
- Target Geo Location for Web Marketing work.
- Present visitor demographics:
- Prime competitors (Please list domain names in case they have):
- Keywords that you want to rank for (Please list your preference):

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The fake part of it that works

#1: Be 10 users, ask 10 questions every day, answer as different users, discuss as different users
In this part of world “Flies attract flies not Honey” …Generally will ask queries when they it is active. A bit of kick start is no harm.
I handled some of the larges financial forums (successfully) and the best learning was starting it from scratch.

#2: Don’t forget to integrate it with social media now a days, that is where you will find more fishes.
A lot to talk about when it comes to forums … Also remember forum is what people want when they don’t get anything else but it is not their first preference. Forum is unorganized info, so in long run, you need to organize it too.

Also 2003-2004 was good to start a forum as there were hardly any. Now there are too many, now you need different strategy all together to make it successful.

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1. It is doing a 301: Sometimes it can also be a cloaking where Google bot is redirected to a different page. The famous darkseoteam used to do it http://blogoscoped.com/forum/4754.html. Sometimes it may not be that big as cloaking but the user is redirected based on an IP. If GoogleBot was using an US IP then the content that it fetches is a US content (which may be a redirect to .com website). In simple words, see if Google is getting redirected to .com when browsed with its IP. You can browse as GoogleBot and see the issues yourself (but this will not allow you to check the IP of Google). To check the IP of Google, you will have to see your raw log and get the details and run your system with that IP (or ask the developer/client for any such settings, sometimes these settings can be at DNS level)
2. Check the canonical tag: I did check the canonical tag but in this case the canonical tag wasn’t there. In case if the canonical tag is specified as .com then it can take the cache of .com.
3. For more checks do a site:example.nl and see caches for different pages. In this particular case I see some of the pages are having a .nl cache and some of it is having a .com cache. Then I did check the robots.txt of both to see any stop but all looked fine.
4. Time factor: There is another possibility that the website was redirecting at one point in time when Google cached some of its pages and now it is not redirecting, so you may like to see another data cache of it to verify the time factor.

Also remember Google is a smart and dumb engine, if can act differently for different languages http://www.jeetbo.com/seo/multiple-language-website-seo-advice.html. Since in your case I see nl to be same as the .com except the language. You may like to see the settings.

Johny: hi
Aji, i have one question regarding seo
if you have time may i ask
me: yeah, please
Sent at 7:58 AM on Friday
Johny: suppose there is a site – www.xyz.com but when we search – cache:www.xyz.com, it should the google catch result of another website : – www.yyy.com
y this happen
Sent at 7:59 AM on Friday
me: 301 redirection
Sent at 8:01 AM on Friday
Johny: but the site doesn’t redirect to different domain, rather it redirect only from non www to www version
me: show me an example
Johny: ok

http://www.example.nl/

http://webcache.googleusercontent.com/search?sourceid=chrome&ie=UTF-8&q=cache:http://www.example.nl

you yourself check this website’s cache
cache:www.example.nl
Sent at 8:05 AM on Friday
me: for me the cache is right http://webcache.googleusercontent.com/search?hl=en&biw=1366&bih=523&q=cache%3Ahttp%3A%2F%2Fwww.example.nl%2F&btnG=Search
Johny is typing…

check out the text written over there in the cache
“This is Google’s cache of http://www.example.com/. It is a snapshot of the page as it appeared on 21 Aug 2010 21:03:15 GMT. ”
but the site is – example.nl not example.com

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- all page content is translated, (except for UGC sections)
- all window http://www.jeetbo.com/ugc/history-of-seo-industry-2.html http://www.jeetbo.com/ugc/history-of-seo-industry-2.html#comments Wed, 25 Aug 2010 07:27:30 +0000 bhanusmita http://www.jeetbo.com/?p=389

Sir If I am having a site of .com then can I handle its country specific subdomains from their respective country specific hosting server ? under same TLD. like fr.abc.com in french country server and in.abc.com in indian hosting server for same abc.com, I will host abc.com at US server.

There are many of these parameters that a search engine will consider to understand its value addition to a specific location. Hosting IP is one of it. To answer your question, yes you can host the different subdomains in different location by changing the A record of your domain. Now the biggest problem you will face is the manageability as your website will be hosted on different computers and you will have more overheads. How can you manage it effectively is the most important thing.

Generally you can have an architecture where the subdomain is taken as a parameter and then the same website code can render the domain for the region. The key here is SVN, when you can easily use a server which allows to have SVN and then you can manage the code at one server and checkout at different places. Even you can do a SVN Update using a URL to manage it.

Once again to answer your query, yes it is possible to host it in different servers at different location if it is a subdomain or a different TLD domain but not possible if it is a sub-directory.

Hope it clarifies your doubt.

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1. Label the section “Careers” and include it on your homepage

The best thing to do for improving the traffic to your career section is to make everything blatantly obvious. Use the word “Careers” instead of phrases like “Your future with us”! The fewer clicks it takes to get to your jobs, the faster jobseekers and search engines will find it. And the most obvious spot to put it is on your home page (some put it in About Us or Contact us)! Jobseekers get frustrated when they have to guess its location, and search engines sometimes just give up.

2. Visitor should be able to skim all openings and get to any specific job in 2 clicks

Many career sections require a form to be filled out before jobs can be viewed. Though jobseekers have little difficulty filling out simple forms, most search engines have no idea how
to complete your form to get to your jobs. This is why a “Browse All Jobs” link is very important – so search engines can find your jobs! Additionally, by providing a direct link to the listing of all job openings, you improve the PageRank of your site and all your jobs.

3. All job openings should have their own unique pages and be bookmarkable

Lumping all the jobs together on the same page gives the appearance that the listed positions are less important. There is an excellent reason why major job boards give each job its own page – and you should too! Approximately 20% of jobseekers have friends that are also job hunting – and they share relevant jobs with each other. Providing simple tools so your visitors can quickly tell friends and family about a career with your company gives you a free advertising tool. So even when the person on your site is not a good fit for your company, giving them a “Tell A Friend” feature helps you find someone who is.

4. Your jobs should be in HTML – not PDF nor DOC

HTML is the universal language of webpages. All browsers can read it and search engines are built to search it. To make your listings as accessible as possible, they need to be provided in HTML – not a file that needs to be downloaded to be viewed and thus making things easier for the non-technical elite! Granted, it may take some time, either yours or your IT staff’s to convert it from your company-native format to HTML, but that is a price worth paying for greater visibility and more applicants.

5. To view your openings, registration should not be required

If you are forcing people to register in order to view your jobs, you may be turning away passive jobseekers and blocking search engines. Also, when you force people to register, you are probably preventing people from bookmarking your jobs. Passive jobseekers like lurking around without being seen. They are sometimes afraid that registering on a site will alert their current employer and create turmoil in their current job. With 60% of people actively employed considering themselves passive jobseekers, this is not a market segment you should alienate.

6. Each listing should tie directly into your applicant tracking system

Going back to the PageRank concept, the more pages that exist on your website, the greater visibility it will have. Unfortunately, this is all the SEO benefit that you would gain by having an ATS (Applicant Tracking System) tied into your jobs. There are tremendous benefits to the jobseeker when your jobs are all connected to a method for receiving applications. Jobseekers find career sections offering online applications to be more trustworthy. They are also more willing to send an application,
seeing the company as more likely to be listing real jobs that are actively open as opposed to jobs without application tie-ins, where the jobseeker wonders if the company is still actively
seeking applicants.

7. Each webpage should be print-friendly

Make sure that it is easy to print out your job openings. There are huge benefits to this, both to jobseekers and to search engines. When your website prints out cleanly, and does not get hopped up nor distorted, it is an excellent sign that your code is well written and search engine friendly. Search engines love big blocks of text and hate when it is choppy and poorly aligned. Your printed page will give good insight into how the search engine sees your website. Jobseekers frequently print off the listings that they’re interested in, and bring them along to interviews. By putting a bit of one-time effort into the print-version of your website, you can ensure that jobseekers are able to cleanly see all the information on your opening in a very reader-friendly fashion.

8. The order of the job’s information

Order the information in a way that is logical for the jobseeker. Put the title first and largest, the description second, the requirements third, and the application information fourth. Also, using the job’s title in the title tag makes it easier for the jobseeker to track the job.

9. Frames are your worst enemy

Search engines give up when it comes to frames and typically just ignore the site. They simply cannot send a visitor to your site in the way you meant them to see it, with the navigation pane and the content pane. The search engine would probably just send the visitor to the content pane and since they lose your navigation, they will probably leave your site altogether. Simply copy the URL from one of your jobs and paste it into the form at http://framecheck.linkup.com. Within seconds, our system will tell you whether your website uses frames. If you are not, consider this tip done! By getting rid of those frames, the search engines and jobseekers will certainly thank you.

10. All job information should be in text, not graphics

Sometimes websites use a graphic of text rather than the actual text. Search engines and screen readers cannot understand words in a picture. Say you want a pretty font to list the job title, by using a graphic to represent that title instead of text, you greatly diminish the likelihood of a search engine finding that position and sharing it with potential jobseekers.

11. Use Popular terms

By using popular terms, you’ll have phrases that people will be looking for and understand. Despite “Junior Associate Of Contact Relations” sounding quite glamorous, people understand “Executive Assistant” and are far more likely to search for that title. This is where the marketing stuff comes into play! For an incredibly complete list of commonly used titles, go to www.occupationalinfo.org

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Let’s take blog for that matter. At Jeetbo.com we have a blog http://www.jeetbo.com/blog and we want to encourage our community members to do blog posts. Now lets see the pros and cons for allowing community guest blog posts:

Pros of UGC blog:

1. More content will be added to the site. More content means better stuff for search engine. More topics (and thus more keywords) covered.
2. Community will feel empowered. They may bring in more people to see their blog posts. Also it becomes a great platform for community members to get recognition.
3. Some of the content can be really good and adding a new dimension to the blog and the website.
4. Very cost effective and content profitable.
5. Many many other advantages

Cons of UGC blog:

1. Some of the content may not be good and the readers may get annoyed at low quality posts and may leave your blog.
2. There can be too many blog posts that your readers may not like to browse every day, they want your expertize, pristine things. They don’t to community to others as they are here for your blog and your posts.
3. Moderating the posts can be a pain.

When you consider the pros and cons, the pro list it really long and the biggest con is readers getting annoyed. So how do we plan to solve it.

Solving the Cons for UGC blog

You create another blog for UGC and then have your community post it and you keep it different from main blog. The disadvantages here are:

1. Community is not motivated to write the blog posts as less people will be seeing it.
2. You may not value some of the really high quality blog posts and put it under UGC

Solution to the above two problems:

1. You allow the users to put their links and bio,
2. Putting a weekly integration post from UGC to main blog with your comments on it so that more people can visit the UGC
3. Shifting high quality UGC blog to main blog with a special appreciation note.
4. Making high quality authors of UGC authors to the main blog too

UGC blog and for that matter any User Generated content is a power tool for web marketing. Implementing it can be a little tricky to add simplicity to management. I advice to have one blog with different URL structure + some small settings. I will be teaching this in my next class.

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Does domain name makes a different in SEO?

Keyword in domain. This is quite hot. Importance Level: 5/5. This will send a very strong signal to search engines that you are highly dedicated for this keyword.

Shall I buy keyword rich domain name for SEO?

Do’s: This helps a lot. You can always a brand website and a website related to the services. In case of a games site if you have keywords like games in the domain, nothing better than that. Search Engine gives huge importance to this. Try and accommodate the most important keyword that represent your industry to it. In case of games industry have games in the domain name. In case debt have debt in it. Also you need to consider the long run of business and brand in your mind. Anytime you can change the domain name, 301 redirect it to a new domain or a folder to get almost all the values.
Don’ts: Don’t make it look spammy with many hypens and keywords. Keep it brandable with the right keyword in it. Example: GamesSuccess.com instead of Free-Online-Games-Success.com

Should I register my domain for 10 years? Domain Length helps SEO

Renewing the domain for 5 to 10 years can helpn building another positive signals with Search Engines, this lets the search engine knows that you are serious about your business. No search engine’s have ever claimed that though http://searchengineland.com/do-links-from-expired-domains-count-with-google-17811 (Read the last line by Matt). Even if this is a positive signal but may not be that strong a positive signal. For me any positive signal is a useful, so I might consider it.

If site age is good, shall I purchase a old domain, then do I get the value of it?

Yes, purchasing a old domain is good. You need to remember few things to get the maximum values. When you buy it, keep everything same including the registrar, then change the design, let it become stable for 2 to 3 months. Then change the registrar and again let the whois remain same for next 2 to 3 months. Then after 2 to 3 months change the whois. The more gap you can make, it is better. The most important thing is the content change. If the content changes drastically then you might discard a lot of link value and old value associated with the domain for that topic. If the purchase is with a good intention and is proved to Google through all the above signals in a very natural way then you can get the maximum value out of your old domain purchase. Search engines are aware about old domains for SEO as a strategies and must have taken all possible steps to stop manipulation. Make it look natural is the key. Even I will suggest to redirect a domain to a folder. Example, if I want to start a finance domain, I can buy debt, mortgage and insurance sites and redirect it to mynewdomain.com/debt/ or debt.mynewdomain.com, mynewdomain.com/mortgage/ or mortgage.mynewdomain.com etc.

If I change the registrar of domain then did I continue to get the same value of old domain?

As I mentioned above, if you change everything at once including the content then it can be a little problem. So be careful, make the change happen in one to 2 years span to make the best use of old site. But if you are just changing the registrar and keeping everything else same, nothing matters, its a common thing among webmasters. I am sure that Google does keep the history with it for future checks.

if I purchase a old domain and redirect it to my new domain then did i get some value of it?

If you do that too often, it is bad. If you buy and redirect to a new domain which has totally different content, you may be discarding some of the links (if not all). The best will be to redirect to a folder and keep the old content live.

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