1st Q of the month – “Why this page has PR 8 when the page is not even crawled by Google?”

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The question that came to me was:

How can this page has a PR when there the page even not cached. I checked the page with cache: URL in Google and it shows no cache but the page has a PR, the PR is 8, how is this possible? Is it some black hat technique? How can I achieve it?

Answer as a comment

[Please answer to it and the best answer will be posted as the answer with link to your blog (We all love links :) and the awards). If you don't want your comment to be shown, please mention like that in the comment, so that we don't show it, instead we explain the concept to you]

Update:
Thanks for the answers but that explains some part of it. Still with all the answers it is not clear as in why caching is not important for PR. It will be great if the answer is put with clear examples.

Answer to the question by Aji (24th April, 2010)

Thats for the great answers.

Let’s see what Google says about PR:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

PR is independent of page’s status, When A links to B, A passes the PR to B (now B gets the PR irrespective of whether B is crawled, indexed, exist or anything else)
Image from Matt cutts website
(Source: http://www.mattcutts.com/blog/pagerank-sculpting/)

In simple words PR and Web page existence has nothing to do. I guess you can even have a PR for a 404 page.

Just having a XML sitemap may not be enough

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Often we stop at generating a XML sitemap, there is more to it. You can also ping the search engines to inform them about the changes.

Ping and XML sitemap add a lot of value to the Search Engine process, it can save a lot of resources. Whenever there is a change you can ping the search engine and let it know the URLs that are updated. Search Engines can then crawl the updated pages and get the new content. Now the search engines can avoid visiting all the other pages in search for updated content.

Premium members can ask for the documents that explains the true sense of XML sitemaps, the best ways to create, the real life problems with XML sitemaps .. There is a lot about XML sitemap than just creating it and submitting it.

First click free option for subscription-based access

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Optimizing for premium content was always a challenge for many of the web marketing professionals. If you remember some of my previous posts and videos, I have explained about “SEO for premium content”

There is more to it. You may like to implement Google’s first click free option.

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Web marketing & SEO is an amazing career option

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First, let me describe what web marketing means. Web marketing is about promoting or selling your business, products, services etc through web. How do one do it?

  1. Through Search Engines: Web marketing professionals (often known as Search Engine Optimization Experts, Expert is the key :) ) often help the website owners rank their website for many of the keywords for which people are searching. Example: “If you search for job portals in Google India your will find many of the sites like naukri.com. If we have to win over them then we will also have to rank for such keywords. Web marketing professionals help the websites rank better in search engine. (Cool haa!, yeah its pretty cool!, it improves traffic, sales. There are many companies that run just because of their top class rankings. Welcome to the world of search engines)
  2. Ads
  3. Community
  4. Social Media
  5. Affiliate
  6. A lot of other ways

Lazy Saturday, so you get a video

How do I plan a SEO project

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Often an SEO project is handled randomly or with strict rules. Both the ways are insufficient to make the project successful. It needs a proper mix based on:

  1. The state of the project/website.
  2. Current goal in hand.
  3. Strengths of the website and the business
  4. And few more factors

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I am a link developer, how can I improve my career

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Most of the people start their career as link developers as the majorirty of the work in this industry is about links. Also the Indian web started with low quality outsourced work, which mainly included link building. Often link building is considered to be the lowest grade of work in our Indian Web marketing industry. Accordingly to me, link building is the key to web success. A link builder can excel as a link builder as there is a true scarcity of high quality link builder.

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